SEO to GEO: Mental Model #12 - Surface Consistency
Your site is not the corpus, win GEO by owning consistency across the surfaces models pull from. Most teams still treat “the website” as the primary so
ArticleTech and Digital
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Writing & Photography
Collected thoughts, images, and projects by Ray Saltini
Writing
SEO to GEO: Mental Model #11 - Keep Clean
Claim hygiene: if you can’t be summarized safely, you’ll be misrepresented (and that can hurt you). Being included in an AI-generated answer feels like
ArticleTech and Digital
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SEO to GEO: Mental Model #10 - Fly Wheels
Build the citation flywheel, make your best proof the easiest thing to cite. In classic SEO, winning meant ranking and earning the click. In GEO, winnin
ArticleTech and Digital
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SEO to GEO: Mental Model #9 - Small Wins
Don’t “fix the whole site,” win a few high-stakes decision moments and scale the pattern. When teams realize AI-shaped search is changing the game, the
ArticleTech and Digital
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Projects
The Practice Economy
The Practice Economy treats practice as its own category, not quite work, not quite leisure, and poorly served by the tools most people rely on. It defines how practice compounds over time, from intent to sessions, artifacts, choices, outcomes, and iteration, and outlines the principles of a Practice Operating System that preserves context, supports momentum, and makes progress easier to sustain.
People and Behavior
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To Buy or Not to Buy
This project treats the marketplace as a system individuals can influence through boycotts, buycotts, divestment, labor withholding, and coordinated refusal. It shows how everyday choices become collective pressure that can shape reputation, capital, and legitimacy, and why these efforts often stall when goals blur and impact is hard to measure. At the center is a lifecycle: trigger to intention, intention to coordination, coordination to pressure, pressure to response, response to outcomes.
Politics and Institutions
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Photography
Red Bird
Color and contrast with specks of snow against a black mask on a bright afternoon.
PhotoGeneral
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